THE MAIN CHALLENGE

• A long-lasting and costly process of preparing a visual presentation of the aircraft cabin interior by the architect, taking into account customer preferences.
• Presenting the possibility of configuring an exclusive interior in a realistic way.

IDEA

We created a system for configuring 3D space that allows a user to move freely inside the cabin and change any of its finishing elements. The system is dedicated to a tablet (iPad). Then we prepared a natural supplement to the system – a virtual reality application (VR) dedicated to a smartphone (iPhone). VR application enables preview of the modifications made by the user.

RESULT

A modern system that reduces uncertainty associated with the purchasing process. In addition, it provides a hyper-realistic im­pression of the finished product prior to its manufacture. It creates an incomparable brand experience – full immersion into the world of the brand and providing a con­sumer with a new, deeper experience.

This is a great sales tool that engages ex­perience.