THE MAIN CHALLENGE

• Photorealistic 3D visualizations showing floor textures, prepared on the basis of photos received from the client.
• Attractive and engaging product presentation, offering configuration options.
• Opportunity to view the unique offer in a convenient place and time.

IDEA

In the first step we made photorealistic 3D visualizations and in the second, we created a virtual reality application (VR), thanks to which the user could experience the brand’s offer and constantly adjust it to their preferences. Then, in view of the VR application, that plays the role of the configurator, we prepared branded VR goggles that allowed users to fully immerse themselves in the world of the brand.

RESULT

Extremely engaging product experience in a place and time that are convenient to the user. The use of innovative technology as a specific business tool, which on the one hand allows the consumer to get acquainted with the offer, and on the other hand, helps achieve specific goals by the marketer.