THE MAIN CHALLENGE

• Introduce a Customer based in India (Mumbai) to the world of virtual reality (VR) and familiarize its consumers with new technologies.
• Check the potential of the local market in the area of new technologies thanks to the press conference conducted by the Customer.
• Opportunity to get acquainted with the company portfolio and methods of its configuration.

IDEA

We developed a VR application and created a system that consisted of two configurators – web-based and virtual reality (VR) technology-based, for our client based in India. The dedicated system operates from the Customer’s online store side. Thanks to it, the user can add any product to the basket (Configurator Basket). Then a QR code is created in the cart. After scanning the code with a smartphone, the user can configure the product in the arrangement of his choice. The system is complemented by cardboard VR goggles, thanks to which users experience the fascinating world of the brand products. If the user does not have VR goggles, they can use the web configurator and immediately adjust selected products to their own preferences and needs.

RESULT

An intuitive, attractive, and exciting way of presenting the offer, combining the most modern solutions. Engaging and interactive content for the user. No restrictions, opportunity to get acquainted with the full product range and ways of its configuration firsthand. The first solution of this type is in India.