THE MAIN CHALLENGE

• Support the image and key values of the brand celebrating its birthday.
• Building an engaging interaction with the brand on a special day for the consumer – Children’s Day.
• Deepening the relationship between the brand and the target audience.

IDEA

We created an interactive game in aug­mented reality (AR) technology, in which the real world was enriched with three-dimensional elements represen­ting the world of the brand. In “Catch the Fruit” children were using their body as a motion controller, which deepened the exciting experience and strengthened the positive perception of the brand.

RESULT

We provided engaging experience and fantastic entertainment to par­ents and their kids by taking them for a journey into the world of the brand. We reinforced the sustainable values, in a competent and professional manner, on the day which was special for the customer and the brand.